About Us

The story of JustAllies began in Spring of 2020, during the COVID-19 pandemic. JustAllies founder Nikki Pelczynski, a mother of 2 daughters, ran into difficulties finding simple, comfortable, affordable clothes for her daughters during the pandemic. With retail stores closed, and unhappy with many of the options she found online, she thought to herself “Why don't we just make the clothes ourselves?”. From that problem arose a solution: JustAllies, previously a clothing line that emphasizes comfort, affordability, and a simple, versatile approach to clothing design. The concept was spawned from a family necessity, and the clothing line was designed for all members of the family. JustAllies has now expanded into items for the home. Nikki's daughters have had a role in the formation of the business since the concept was formed, taking on a wide range of responsibilities, including input in clothing design, modeling clothes for marketing materials, and helping with the accounting for the brand. Nikki's interest in teaching her daughters the importance of hard work, having a strong business mind, and instilling them with an entrepreneurial spirit was a major motivating factor in the creation of the business. JustAllies is a family business in every sense of the word and now has expanded far beyond making clothes.  Whether its mom, dad, or the kids, everyone will find something they like in the JustAllies collection. JustAllies offers a variety of items on our online store. Available items include home goods, candles, handbags, gnomes, and hilarious signs. JustAllies operates primarily from their virtual store (JustAllies.com), but the brand is also located in Serendipity which is in historic downtown Greendale. JustAllies is also a part of vendor events monthly where you can get exclusive products. Check the JustAllies social media pages and website for more details on these events.